72andSunny Singapore
2020
Tillamook
Merry Tillamookmas
In 2020, the lifeboat of smiles and sugar arrived on our shores, ready to spread the joy of ice cream and cheeses, with one problem - we had an entire nation on lockdown.
Boo C****!
While nationwide campaigns promised hope and strength to the masses, we wanted to stand out from the crowd and spread festive cheer while showing off some amazing Tillamook products. With the help of our small cult following, we turned raving reviews into karaoke lyrics of familiar holiday tunes to promote Tillamook’s amazing selection of ice cream and cheeses.
+ Credits
Executive Creative Director: Johnny Tan
Art Directors: Tania Sim and Kelvin
Copywriter: Marilyn Poh
● Social Campaign